Report Overview
Television, commonly referred to as TV, is a ubiquitous electronic device that has been a staple in households worldwide for decades. It serves as a primary source of entertainment, information, and communication for individuals and families. The TV market encompasses a wide range of products, including traditional LCD and LED TVs, smart TVs, OLED TVs, and 4K and 8K resolution TVs.
As of 2023, the global TV market size stands at approximately $150 billion USD. The market is projected to grow at a Compound Annual Growth Rate (CAGR) of 4.5% from 2024 to 2032. This growth can be attributed to several key factors driving the market forward.
One of the primary growth drivers in the TV market is technological advancements. Manufacturers are constantly innovating to offer consumers higher resolution displays, larger screen sizes, and smart TV capabilities. The demand for enhanced viewing experiences, such as HDR (High Dynamic Range) and Dolby Vision, is also fueling market growth.
Another significant driver is the increasing disposable income of consumers in emerging markets. As more households in regions like Asia-Pacific and Latin America experience rising incomes, the demand for TVs is expected to surge. Additionally, the growing trend of upgrading to larger screen sizes and replacing older TVs with newer models is contributing to market expansion.
Moreover, the shift towards online streaming services and content consumption is influencing the TV market. Smart TVs with built-in internet connectivity and access to streaming platforms like Netflix, Amazon Prime Video, and Disney+ are becoming increasingly popular. This trend is reshaping how consumers engage with TV content and driving the adoption of smart TV technology.
In terms of market trends, the rise of OLED (Organic Light Emitting Diode) and QLED (Quantum Dot LED) TVs is noteworthy. These technologies offer superior picture quality, contrast ratios, and color accuracy compared to traditional LCD and LED TVs. As a result, consumers are willing to pay a premium for these advanced display technologies.
Furthermore, the increasing demand for larger screen sizes, particularly 65 inches and above, is a prevailing trend in the market. Consumers are seeking immersive viewing experiences akin to a cinema, driving the sales of bigger TVs.
Regionally, Asia-Pacific is the leading market for TVs, accounting for a significant share of global sales. The dominance of this region can be attributed to the large population, rapid urbanization, and increasing disposable incomes in countries like China and India. North America and Europe also hold substantial market shares due to high consumer spending on electronics and a strong presence of leading TV manufacturers.
Despite the positive outlook, the TV market faces challenges, including intensifying competition among manufacturers, fluctuating raw material prices, and the impact of trade tariffs on supply chains. Additionally, the shift towards online streaming services poses a threat to traditional TV broadcasters and cable providers, necessitating adaptation to changing consumer preferences.
In conclusion, the global TV market is poised for steady growth driven by technological advancements, increasing disposable incomes, and evolving consumer preferences. Manufacturers need to focus on innovation, product differentiation, and strategic pricing to capitalize on emerging opportunities in this dynamic market landscape.
This report provides a deep insight into the global TV market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global TV Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the TV market in any manner.
Global TV Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Samsung
TCL
LG
Hisense
Skyworth
Sony
Phillips+AOC
MI
Sharp
Panasonic
Changhong
Haier
Vizio
Konka
Funai
Market Segmentation (by Type)
Under 60 Inch
60-70 Inch
Above 70 Inch
Market Segmentation (by Application)
Hypermarket & Supermarket
Specialty Store
Online
Others
Geographic Segmentation
• North America (USA, Canada, Mexico)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
• South America (Brazil, Argentina, Columbia, Rest of South America)
• The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the TV Market
• Overview of the regional outlook of the TV Market:
Key Reasons to Buy this Report:
• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support
Customization of the Report
In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the TV Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market’s competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter’s five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.
Chapter 12 is the main points and conclusions of the report.